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Your Idea is Worthless

Category : Ideas

It doesn’t matter how wonderful or brilliant or perfect your idea is. It’s worthless. Absolutely positively worthless…until you take action.

Back in the 70’s my father invented those diapers that can show when they’ve been, uh, “used”. He also invented a portable version of Kool-Aid that could be dropped into a glass of water instead of someone having to make an entire pitcher.

The trouble is, the ideas stayed in his head. He only talked about them AFTER they came to market and someone else made their millions. My dad’s an above average kind of guy. But in this respect, he’s normal like everyone else.

It’s happened to me too. I saw the dawn of internet video before most people could say “dot-com” (my degree is in computer science). Why didn’t I invent YouTube? I could have. But I didn’t. And I didn’t get millions of dollars when they sold to Google because the idea was only in my head.

So what do you do with those fabulous ideas?

1) Write Them Down – It isn’t real at all until you can see it. Put it on paper or in a computer file. Now it’s tangible.

2) Tell Someone About It – This is scary for most people. What if they laugh? Worse, what if they steal my idea? The truth is most people don’t have the energy to follow through on your idea. And if they do, it won’t be the same or as good as what you will do with it. You must find people who can shoot it down before you waste too much time and money, or who can help you refine the idea and make it happen. You’ll need accountability or you’ll give up when things get tough.

3) Get to Work – If the idea is going to survive and become a reality, it’s going to be a lot of hard work. Most people aren’t willing to do what it takes to be successful. Are you?

Don’t be most people and don’t look back years later with regret. Go make something happen!

Note: This article originally appeared in February 2010 issue of the Tri-City Review.


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Build It and They Will Come…Really?

Category : Ideas

Field of Dreams is a inspiring movie with a great line that everyone who has seen it (and many who haven’t) know by heart: “Build it and they will come.”

But is the real world so simple? Sure, we need to act on faith–but there’s got to be some wisdom in our approach or we’ll march off a cliff!

My friend Kevin Miller from FreeAgentAcademy.com just posted a great blog post about finding an audience for your idea before investing a ton of time and money.

[By the way, I'm planning on attending the next Free Agent Academy Round Table in September. If anyone is interested in going, let me know and I can get you a special invitation price.]

It all boils down to moving forward with a plan. Fail to plan and you’re blindly hoping for the best. How many gamblers and would-be internet millionaires are now paying off hundreds of thousands of dollars in debt because they had the next great idea…and it bombed!

If you’re like me the ideas fly through your head so fast you can hardly write them down before the next one comes along. If I acted on them all, I’d be starting something new everyday, broke, depressed and a full-time failure.

After documenting the idea on any scrap of paper or computer screen I have with me, my first step is to walkaway and breathe. I have to have the discipline to stop and evaluate the ideas, let them form some substance and get some feedback. Most of the time, the ideas are novel, but not profitable (in time or money).

But there are gems in this noggin of mine. I’m polishing a few right now, and WoosleyCoaching.com is just the beginning.

So what about you? Are you full of ideas, or do you struggle to formulate anything? I’d love to hear your thoughts!

[Warning, this post came about from a last minute idea. It cost me about 15 minutes I could have spent sleeping. Hope it's worth it!]