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The Power of a Deadline

Category : Goals

A client of mine has been working on developing a product for about three years. She’s had a lot of ups and downs along the way, but is finally close to actual production and sales. It’s an exciting time. But she readily admits her difficulty in getting things done.

A few weeks ago she conducted a series of focus groups in an effort to get solid feedback from her target market. She knew she needed to do it, but she wanted to do it right and that required a lot of preparation. That led to procrastination, and procrastination will kill your progress.

The key to her success in the focus groups lies in having a great product and a firm deadline. The product was a result of years of work. The deadline was simply a forcing function to move her one step closer to launching.

A deadline forces execution. Planning is worthless if you never execute.

With the dates marked on the calendar, she was able to focus on specific actions. She had invitations to send and a presentation to prepare. She had to practice and promote. There were a million little things to be completed.

She had everything inside her to be successful. But it was one little thing that pushed her to completion: a deadline.

A good deadline will challenge you to perform. It should be aggressive enough that you can’t procrastinate, but realistic enough to not overwhelm. It will hold you accountable, and that accountability will be greater if you make it public.

What do you want to accomplish? Could the key to your success be as simple as a deadline?

Note: This article originally appeared in Aug 2010 issue of the Tri-City Review.

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Challenging Myself with a Public Declaration

Category : Books & Resources, Goals

Note: Written 6/2/2010…see update below.

Have you ever wanted to write a book? That’s one of the most cited dreams people have. Sadly, too few follow through and put pen to paper (or fingers to keyboard). The dream becomes a lifelong regret after decades of neglect.

I have about 20 book ideas. None have gotten past a few pages, and most are simply interesting concepts, great titles or rough outlines.

My desire to write a book goes back at least as far as the second or third grade. I remember doing a “book” project, writing a cookie-cutter story about snakes having tails or something. It’s probably sitting in a box of old papers somewhere in my attic.

Writing always appealed to me, and I ended up as the editor of my high school newspaper. Wrote a lot of articles, won some awards…but never got the book thing going.

Now it’s almost twenty years since I graduated and still no book sits on my shelf with my name emblazoned on the spine. That’s about to end.

No, I’m not making an announcement about my recently completed book. I’m announcing a challenge to myself, in public, that my book will be written and published by November 1st, 2010. As I write this it’s nearly midnight on June 2nd, 2010. I’ve got 152 days to write it and print it.

I have no illusions of it being a best-seller. It’ll be self-published (easy to do these days). Maybe my mom will buy a copy (she’ll get the family discount).

There’s no title. There’s no topic. There’s nothing but a dream and a public declaration.
Why do this? It’s simple. Everyone who reads this and knows me will be asking me how the book project is going. I’ll have a support system and a lot of people I don’t want to disappoint.

Your dream doesn’t need to be a book. It can be anything. But if it stays in your head or your heart, you’re betting against yourself. Put it out there. Promise someone it’ll be done by a certain date. That’s the best way to take a first step and have momentum into every step ahead.

What are you willing to do to realize a neglected dream?

Note: This article originally appeared in June 2010 issue of the Tri-City Review.

Update: 22 days later I have a working title, an 18 chapter outline and a lot of help from Dan Miller’s Write to the Bank seminar…more on that later! Progress is good! :)


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The Laws of Successful Goals

Category : Goals

My friend Victor Encinas outlined the 8 Laws of Successful Goal Setting as we were working on our Goal Victory Seminar. Here’s my take on it as a companion to my post yesterday about goal failure.

Knowing the things that will derail your goal success rate are important. Defeating those things will only get you to zero though. To win and be truly successful in your goals, you have to follow these laws:

1) Put Goals in Writing
A written goal is tangible and real. Think Pinocchio after he became a real boy. We can lie to ourselves about losing weight or getting a new job or getting out of debt, but if we don’t write it down, we haven’t taken a single step in making it real. Written goals can be accomplished. Unwritten goals…aren’t really goals at all. You could call them dreams or wishes I guess, but that’s probably granting them more reality than what they are.

2) Be Realistic
A good goal is realistic. It can be achieved within the parameters in which this world exists. I cannot realistically set a goal to gain Jedi-like mind powers in order to win the lottery. Not going to happen. But I can have a goal to double my income in the next five years. Daunting goals are fun and challenging. Have some smaller ones to keep you motivated, but the BHAG’s will inspire you.

3) Clarify Motivations
Why is this your goal? Your life has a purpose. Your goals should align with that purpose. Dream a big dream. Have an amazing vision. Just keep it lined up with your overall purpose. Otherwise, you may achieve your goals but miss the point altogether.

4) Have a Plan
Jesus told a story about a man who began to build a tower and became a laughing stock in town because he couldn’t finish it. He didn’t have a plan. He didn’t have the money or the bricks or the mortar or the tools. He didn’t just get sick and fail to finish; people wouldn’t mock him for that. He’d have had everything he needed if he had only had a plan. Hmmm, wouldn’t a plan ensure the first three laws were met before starting? There’s a reason architects use blueprints.

5) You Must Take Action
Let’s just say you’ve done well so far. You’ve written down your goals and they are realistic. You know your purpose and have the perfect, fool-proof plan. Except that if you fail to act, you fail. Period. Done. Game over. The fool failed to execute and the fool-proof plan was worthless.

6) Stay Focused
Remember that whole vision and purpose thing? Take your eyes off of that and it’ll ruin you. The thing about plans is that there really are no perfect plans. There are an infinite number of variables that have to be adjusted for, and any one of them can take you out of the game. But most can be overcome if you stay focused and remain true to your vision. Remember that ordinary light can be focused into a laser beam (or at least concentrated enough to burn ants). Focus will help you with #8.

7) Become Accountable
When you invite another human being into your goals, you’re valuing them and letting them value you. A true accountability partner will not only challenge you, they’ll help you. Remember, they’re investing a part of their life in you…and they want you to succeed! Don’t go it alone.

8) Must Follow Through
The sports analogies here are plentiful…but they’re right! A batter and a golfer have to finish their swings. A quarterback must finish their throw. A, uh…karate guy (?) has to see through the board in order to break it. Fight through the obstacles. If you get knocked down, get back up. (There’s a time and a place for quitting, but it’s not normally at the first sign of opposition.) If it’s a good and worthy goal that’s aligned with your purpose, you’ll have the energy to see it through.


Need some help discovering, documenting or achieving your goals? Join Victor Encinas and myself for our goals seminar starting January 13th. Just go to http://www.GoalVictory.com for details and to register. (BTW, the 10% discount has been extended through Jan 10th!)


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Day 3 of 2010=Failure

Category : Goals

By now, the dreams and hopes for a new world in the new year have been extinguished for most. That’s a bit somber, and I hope it’s enough to make you want to start a fight with me.

You see, if that puts a fire in your belly, it may be enough for you to make something of this year after all!

It’s almost like we expect that simply changing the calendar will bring about all these wonderful new opportunities. So we sit and wait and expect, only to be disappointed. And now, three days into 2010, the shiny new year has lost its luster for most, and tomorrow–OH NO! The first Monday!–things will seem quite the same as they did at the end of 2009.

Here are seven reason why we fail when setting and achieving goals:

1) Procrastination/Fear of Failure
Procrastination and fear have a lot in common. Call them brothers or sisters or cousins. They have the same root. We put off things we are afraid of. Going to the dentist, hitting the track and sometimes, we’re even afraid of our own success. Life would change if we’re successful…not sure you’d like that, eh? No sense setting a goal for something you’d rather not do anyway…maybe next year.

2) Lack of Hope or Self-Confidence
I bet even Zig Ziglar had a few bad days a few decades ago! We’ve all had bad days. Hope is a powerful thing…perhaps the most powerful of things. It’s the basis of faith, and it’s prowess has been displayed in every arena of life, from politics to medicine to sports and beyond. If you don’t believe in yourself, how can you believe in and achieve your goals?

3) Don’t Know How
I learned a long time ago that ignorance is not the same as stupidity. Stupid is not illegal, but it’s not likely to change. Ignorance…well, there’s a cure for that! See that little injection of hope spring up?

4) Not Written Down
What’s of incalculable value yet worthless at the same time? Intentions. Good or bad, they lead to nothing if no action is taken. Writing something down makes them real. Tangible. Shareable. And if a goal is shared…so much more can happen! See #7!

5) Not Specific and Measurable
Vague goals are barely goals at all. I want to lose weight isn’t a good goal. Is one pound enough? One ounce? To what purpose do you want to lose weight? Health, looks, better fitting clothes? A good goal is specific and measurable enough that anyone who sees it knows what success looks like.

6) No Personal Ownership
You can’t set goals for someone else, and you can’t let someone else set your goals for you. That doesn’t mean you can’t or don’t need help along the way (see #7). It simply means that whatever you want to achieve, you need to own it. Own the success, own the failure. Either way it’s yours. Own nothing and you’ve already failed.

7) No Deadlines or Accountability
Deadlines are a forcing function. Drawing a line in the sand will motivate most, though it will scare some away (and they aren’t the accomplishing type anyway). Going it alone is almost certain to leave you short of accomplishing any goals with signifigance. We all love the “do-it-yourself” stories…except when you dig into the story, you realize most of those DIY-champions had a lot of help along the way.

Tomorrow, the laws of successful goal setting. You don’t want to miss it!


Need some help discovering, documenting or achieving your goals? Join Victor Encinas and myself for our goals seminar starting January 13th. Just go to http://www.GoalVictory.com for details and to register. (BTW, the 10% discount has been extended through Jan 10th!)


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What’s Your 2010 BHAG?

Category : Goals

A BHAG is a “Big Hairy Audacious Goal”.  I believe the term originated in a book by Jim Collins, but I learned about it through Dave Ramsey.  Dave describes it as a goal that is so big it’s intimidating and you can barely believe it’s possible, but it is if two things happen:

  1. You execute your plan and work your guts out
  2. God shows up

Now I’m pretty good at dreaming.  I’d love to win the Daytona 500 one day, but that’s a bit ridiculous.  And while I haven’t completely let go of those childhood dreams of becoming President of the United States, that’s probably more dream than goal (maybe more nightmare!).

I do have some pretty big goals that are going to take more than the next year to accomplish.  I want to be a best selling author, and there are probably three or four good ideas I’ve jotted down that could take me there.  I’d like to fly into space and look down on the earth (and return safely), and if anyone wants to pitch in the $200,000 for a Virgin Galactic ticket I’ll happily take it.  Prices will surely drop in a few decades…

Imagine you’re watching the ball drop in New York City on Dec 31st, 2010 looking back over the year that’s past.  What is that ONE thing that you want to have accomplished?

Put on your thinking caps for that one.  It’s okay to take a little time and ponder the possibilities.

The trick is that once you’ve got it figured out, write it down.  Then make a plan.  Then execute the plan.  Funny how that’s when God decides to show up a lot of times.

Leave a comment and let me know what your ONE BHAG is for 2010.

My 2010 BHAG: To be 100% self-employed on Jan 1st, 2011 while fully providing for my family.  Now that’s a BHAG!


Need some help discovering, documenting or achieving your goals? Join Victor Encinas and myself for our goals seminar starting January 13th. Just go to http://www.GoalVictory.com for details and to register. (BTW, the 10% discount has been extended through Jan 10th!)